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Tips & Information
In today's real estate market, a broad systems
approach is necessary to successfully promote and sell property; the old
methods are no longer enough. The buying public is more knowledgeable
and more demanding. They value convenience and professional assistance;
they want more extensive services.
Recognizing and responding to those consumer trends, the Hoffman
Agencies services has developed targeted real estate advertising
campaigns and implemented the full service programs that appeal to the
majority of buyers.
Our research is comprehensive. We know what buyers want and how to reach
them through innovative new sales techniques we've added to our already
array of home marketing services.
Where Buyers Come From…
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10% Advertising
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7% Relocation
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5% Open Houses
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Dangers of Overpricing
When a property is overpriced, windows of
opportunity are missed.
The market approach: broker and buyer interest is at its highest when a
property is first put on the market. But if the property is priced above
realistic market value, the excitement and number of showings are
greatly reduced.
Later, it may be necessary to adjust the price below market value to
compete with new, competitively priced listings.
Exposure
Marketing real estate is a complex process that
involves a variety of strategies and the ability to effectively target
buyers.
Many people believe newspaper advertising sells property. But as studies
reveal, advertising is just one element of a comprehensive marketing
plan.
We understand the entire range of categories from which buyers are drawn
and focus our efforts accordingly.
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